App Marketing Tools For Developers

Market Research

Google’s Keywords Tools
Google Trends
App Annie – App market data to monitor usage and retention, downloads and revenue, demographics, ASO and advertising
Apptrace – App Store Intelligence
AppMonsta – App Market Data
Vision Mobile – Ecosystems analyst firm
MetricsCat -Analyze mobile apps data
Also: Apple’s App Store, Google Play Store

Mockups/Prototyping

POP (Prototyping on paper) – iPhone App Prototyping Made Easy
Mockabilly – App for creating mockups on iPhone
Interface – Advanced mockup and prototyping for iOS
Blueprint – Mockup iPad app for iPhone and iPad applications
Proptotypes – Turn static designs intro a tappable iPhone prototype
Dotted Paper
Keynotopia – Use PowePoint/Keynote to Prototype Like a Pro
Justinmind – Rich interactive wireframes to define web and mobile applications
Fluid UI – Mobile Prototypes for iOS, Android and Windows Apps
UI Stencils – Stencils, sketch pads and accessories for UI design
App Cooker – Advanced iOS mockup generator for mobile applications
Proto.io – Mobile prototyping
UXPin – UX design tools built by UX designers
AppGyver’s Prototyper – Turn wireframes into an interactive mobile app prototype
App Mockup Tools
WireKit – An iPhone app wireframe kit
DevRocket – Photoshop panel plugin for iOS developers
Flinto – Quickly create iOS prototypes
App Icon Template – App icon template for iOS 7
PortKit – UX Metaphor Equivalents for iOS & Android
iOS 7 Wireframe Kit
SketchMirror – Preview your mobile apps directly on your devices
Invision – Free Web & Mobile Mockup and UI Prototyping Tool
Framer – Prototyping tool for animation and interaction
Marvel – Free prototyping tool
Sketch – Professional digital design for Mac

Demo Tools

App.io – Interactive previews for your app or game

UI Galleries

Mobile Patterns
Pttrns
Lovely ui
Mobile Mozaic

Localization
Jargon – Ship your app in any language (SDK)
iCanLocalize – Expert translation
Applingua – iOS, OSX & Android App Localization Service
OneSky – Get your apps & websites translated
PO Editor – Free online software localization tool
Acclaro – Mobile application translation
Babble-on – App localization
LocTeam – Localize iOS and Mac OS X apps
Gengo – People-powered translation at any scale
Tethras – App translation service
Wordcrafts – Mac OS and iOS localization
LingoTip – Apps translation
Smooth Localize – Localize your iOS app cheaply and quickly
Transfluent – Easily translate your app by using Transfluent’s API
DYS Translations – Video game translation and localization services
verbalizeit – human powered translation
ackuna – Free crowdsourced translation service

Monetization

Nextpeer – Social layer for game monetization
Playhaven – Mobile game LTV maximization platform
MobInLife – Apps monetization and promotion consulting
Avocarrot – App Monetization with Native Ads
Kiip – Real rewards for virtual achievements
Smaato – Real Time Bidding Exchange for mobile ads.
Appprix – Tournaments and cash rewards for mobile games

Mobile App Testing

TestFlight – iOS Beta Testing on the fly
HockeyApp – Collect crash reports, get feedback and distribute your betas
Elusivestars – Mobile Application Testing For Developers
Testin – Cross Platform Automated App Testing Solutions
uTest / apphance – Crash/Bug reporting and user feedback
Crashlytics – Crash reporting solution
Errbit – Open source error catcher (Airbrake compliant)
StartUpLift – Get feedback from users
Bugsense – BigData analysis to support apps
Acra – Open source android crash reports
Crittercism – Error monitoring
UserMetrix – Application analytics combined with traditional error reporting
AppThwack – Test your app on 100s of real devices
BugClipper – Plug n play library designed to report bugs
Joppar – Update your app without code
AppTestNow – Get your app tested by experts
Ubertesters – mobile beta testing solution

A/B Testing

Hercules – Mobile A/B testing
Splitforce – Mobile A/B testing for iOS, Android and Unity Apps
OneTwoSplit – A/B test your app store listing and improve conversions
SplitMetrics – A/B testing of icons and screenshots

User Feedback/CRM SDKs

Apptentive – In-app feedback for iPhone & Android developers
Appboy – Customer Engagement Platform  for mobile apps
HelpShift – The customer support helpdesk for native apps
LivePerson – Mobile chat solution
Jira – Open-source library for collecting feedback
Appsee – Understand your mobile app users with recordings, heatmaps and in-app analytics reports
Taperecorder – Get high frame rate videos of what users are doing in your app
TestFairy – Easy Android app testing
Testbirds – Crowdtesting for mobile apps
Instabug – In-app feedback for mobile apps!
swrve – mobile marketing automation platform
HelpStack – Open source mobile help framework
Hipmob – Integrated FAQ and live chat for websites and mobile apps
LaunchKit Review Monitor – App Reviews delivered to your Inbox and Slack

In-app Analytics

Google Analytics – Google Analytics for Mobile
Apple App Analytics – Apple’s Analytics for Mobile
App Annie – Usage analytics for your apps
MixPanel – Mobile Analytics
Flurry Analytics – App Analytics for free
Apsalar – Mobile App Analytics & Advertising
Localytics – Mobile Marketing and Analytics for Apps
Countly – Mobile Analytics
Playtomatic – Open source game Analytics for every Platform
HeatData – Heatmaps for Mobile Websites
TestFlight Live – Analytics with TestFlight
Placed – Location Analytics
Keen.io – Analytics Platform
Applicasa – Mobile game management platform
Bango – Web and app analytics
Appsee – Visual Mobile App Analytics
Telerik – Mobile and web real-time app analytics
personagraph – get insights into your user
Paddle.com — In-app Analytics for desktop & mobile with just 3 lines of code

Attribution / Marketing Analytics

Tapstream – Marketing Analytics for apps
Yozio – Campaign tracking for mobile apps
Trademob – Mobile Marketing Analytics
Swrve – In-app marketing platform
Rdrct.it – Universal URL and Custom URL (sharing app content)
Linkredirector – One marketing link for apps across multiple app stores
Adxtracking – Analyze and optimize mobile app advertising
AppsFlyer – Mobile app measurement and tracking
MobileAppTracking by HasOffers – Attribution analytics
Adjust – BI platform for mobile apps
Segment – Customer data hub

Deep Linking

mobile.deep.linking – Methodology for launching a native mobile application via a link
AppURL – Connect native apps to the web with http URLs
URX – Deep Linking for mobile apps
deeplink.me – Deep Link into your app
AppsFlyer One Link – Mobile app measurement and tracking
Branch.io – Personalized install for every new user

Push Notifications
Urban Airship – http://urbanairship.com/
PushWoosh – New approach to push notifications
Push.io – Push Notifications
Xtify – Push notifications for iOS, Android, Windows and Mobile Web
mBlox – Smart Mobile Engagement
Quick Blox – Cloud backend API
MixPanel – Mobile Analytics
Appscend – All-In-One Mobile Platform (analytics, push, etc.)
Appoxee – Push Notification Services
Xtify – Push notifications for iOS, Android, Windows and Mobile
Pushwizard – Push notification service & Remote event management
notiphi –  location based mobile analytics and messaging platform
GameThrive – Easy & Smart Push Notifications

Affiliate Programs

TradeDoubler – Affiliate Marketing for Europe & Brazil
LinkShare – Affiliate Marketing for US, Canada & Mexico
DGM Pro – Affiliate Marketing for Australia & New-Zealand
GeoRiot – Globalize your affiliate marketing

App Websites & Landing Pages

Unbounce – Build, publish and test landing pages (w/ Mobile App Templates)
Appsites – Create a website for your mobile app
ThemeForest (Grizzly Theme) – Site Templates and Themes
Appify WP – WordPress Theme for iOS and Mac Apps
Launchrock – Set up a “launching soon” page in minutes
Dasapp – Website hosting for mobile apps
Mobtizer – Create landing pages for mobile advertising
PlaceIt – Generate Product Screenshots in Realistic Environments
LinkTexting – Add text-to-download to your website
UsersThink – Improve your landing page with feedback from real users

Pre-launch platforms

PreApps – Pre-release buzz and exposure
Prefundia – “coming soon” platform

App Store Optimization

App Annie – Keyword tracking tool (free), competitive keyword monitoring (free), keyword explorer and tracker with volume and difficulty (paid).
Mobile Action – App Store Optimization, App Intelligence and Actionable Insights
MobileDevHQ – SEO for Mobile Apps
AppTweak – Instant App Marketing and ASO report
SensorTower – Mobile SEO and Keyword Optimization for iOS Apps
Search Man SEO – Mobile SEO for iOS Apps
AppCod.es – App Store SEO
Appnique – Improve your search ranking in the mobile app stores
AppSnippetPreview – App Store Listing Optimization Tool
Gummicube – End-to End Solution for Mobile Marketing and ASO
AppMind – Discover any iOS app’s keywords
AppFollow – Real time app monitoring for reviews, ranks, keywords, and more
Meatti – ASO and marketing agency with a focus on Chinese market

App Downloads & Revenue Tracking

App Annie – App Rankings, App Store Analytics, Market Intelligence
AppFigures – App Store Analytics for Mobile Apps
Mopapp – App Store Analytics
AppBot – App Store Reviews & Features delivered daily

Getting Press

HARO (Help A Reporter Out) – Connecting Reporters and News Sources
Appromoter – Brings developers and the media together
JustReachOut – Connect with reporters

Ad Networks

iAd – Apple’s advertising network
TapForTap – Mobile Ad Network / Free Tap Exchange
Chartboost – Technology platform for mobile games
Admob – Monetize and promote your mobile apps with ads
AdColony – Video ad platform
Vungle – Mobile app advertising through Video
Applifier
Tapjoy
Millenial Media – Mobile advertising & monetization
Inneractive – App monetization
Airpush – Mobile ad network
Medialets – Mobile rich media advertising
xAd – Mobile-local advertising & marketing
Pontiflex – Advertising platform
Jumptap – Target mobile advertising
Appia – Ad network
Apptap – App advertising network
Pollfish – Survey platform to target users
Mobclix – Real-time bidding mobile ad exchange
Location@scale – Mobile-local advertising
NativeX – targeted advertising
AppFlood – Cross-promotion platform for buying, selling and exchanging mobile traffic
Jampp – Drive installs to your app
StartApp – Mobile Advertising

Video Ad Networks
Chartboost – Technology platform for mobile games
AdColony – Video ad platform
Vungle – Mobile app advertising through Video

Promo Campaigns

AppGratis – 1 free app a day
AppBounty – Play & Get Paid
Promodispenser – Users get free Gift cards by downloading and reviewing your app

Expert Advices

Clarity – Get great advice

Buy & Sell apps

Apptopia – Buy and sell app ownership
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